Absolut Open Mic

Celebrating the freedom of genre through the Open Mic campaign by Absolut®.

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Client:
DËBRAIN
New York City, USA
2017
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Brief

Create a website that supports the nationwide Absolut® marketing campaign, taking as the reference the statement “We want to create a more open world by giving an open mic to our fans to share your stories of acceptance. We’re redefining what it means to #RefreshTheTalk, and celebrating the people who raise their voices and create a better tomorrow.”

Role

UX/UI Designer and Front-end programmer.

Team

Absolut marketing team, art director, creative director and account manager and illustrator.

Key Skills

• Wireframing and mockups (Sketch)
• Prototyping (Invision)
• Marketing design
• Responsive design
• User testing
• Email design
• Handover to production
• Front-end development

Challenge

Match the UI design with the campaign mood board, always taking in mind the Absolut brand guidelines.

Outcome

A pixel perfect website that communicates the values of the marketing campaign. An email design was provided to support the launch of the campaign in different cities of the USA.

Disclaimer: Logo and photography were provided by Absolut®