Malibu Summer 17′

“101 Days of Because of Summer”

Photography by Claire Harrison

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Client:
DEBRAIN
New York City, USA
2017
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Brief

Design all templates and graphics of the nationwide digital campaign for Malibu Caribbean Rum USA.

Role

Multimedia designer and front-end developer

Team

DEBRAIN Team: Creative director, Art director, account manager, community manager, copywriter, web development team.

Process

Using best practices to design data capture pop-ups on the website to collect emails that were integrate to a mailing campaign. Taking advantage of the video content that Malibu created for summer campaigns to make .gifs that make emails more appealing and therefore increasing the open and clicks rate.

Key skills

Branding
Journey maps
Content structure
Wireframing and mockups
Prototyping
Animation and video
User testing
A/B testing
Ads design
E-commerce
Digital marketing
Email and front-end development

Outcome

Designing and optimizing more than 20 emails and

Disclaimer: Copy, videos and photography were provided by the client.