Wannapp
Co-founding the new concept of social-marketplace in Colombia
One of the startups founded by me and my team at Taktil Ic.
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Medellín, Colombia
2015
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Role
Co-founder, product & visual designer, marketing strategist.
Team
Manager, iOS developer, Android developer, backend developer, front-end developer, marketing designer, social manager.
Brief
Create a startup to support independent designers and brands through the first mobile app with the concept of a social-marketplace.
Key Skills
- Startup business modelling
- User and market research
- Journey maps
- Persona design
- Brand strategy
- iOS and Android design
- Responsive design
- Animation
- Marketing design and strategy
- Wireframing and mockups (Adobe Photoshop)
- Prototyping (Adobe DPS and After Effects)
- User testing
- Handover to production
- Web programming and front-end programming
Outcome
After one year of design and development, Wannapp was launched to the market. The app reached +2000 users, +150 stores in 6 months. The startup was presented in an acceleration program in San Francisco, California with the purpose to learn more about the Silicon Valley ecosystem and get insights to improve the user experience and business model.