Malibu Summer 17′
“101 Days of Because of Summer”
Photography by Claire Harrison
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Client:
DEBRAIN
New York City, USA
2017
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Brief
Design all templates and graphics of the nationwide digital campaign for Malibu Caribbean Rum USA.
Role
Multimedia designer and front-end developer
Team
DEBRAIN Team: Creative director, Art director, account manager, community manager, copywriter, web development team.
Process
Using best practices to design data capture pop-ups on the website to collect emails that were integrate to a mailing campaign. Taking advantage of the video content that Malibu created for summer campaigns to make .gifs that make emails more appealing and therefore increasing the open and clicks rate.
Key skills
- Branding
- Journey maps
- Content structure
- Wireframing and mockups
- Prototyping
- Animation and video
- User testing
- A/B testing
- Ads design
- E-commerce
- Digital marketing
- Email and front-end development
Outcome
Designing and optimizing more than 20 emails and
Disclaimer: Copy, videos and photography were provided by the client.