Kalamarie

Luxury and masterfully crafted handbags from Colombia to New York and London.

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Client
Kalamarie Handbags
New York – London
2017

Brief

Redesign and build the e-commerce for Kalamarie, a New York and London-based handbag and women’s accessories’ brand. They make their accessories from only the ﬁnest materials. Carefully sourced, lovingly treated, masterfully crafted.

Role

Visual & Product designer, WordPress developer.

Key skills

Benchmarking research
Desing persona
Journey map
Brand identity
Wireframing and mockups
Prototyping
User testing
Conversion rate optimization
E-commerce design
WordPress development
Digital marketing

Outcome

A clean and sophisticated website with an improved selling experience that increased the conversion rate by 15%.