Kapp!

Forgetting loyalty cards to build a community of preferential benefits.

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Client:
Kapp!
Medellín, Colombia
2017
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Role

Product Designer.

Team

Account manager, scrum master, iOS developer, Android developer, backend developer.

Brief

Create a subscription-based mobile app (iOS and Android) focuses on to build a community with preferential benefits. Use machine learning to measure the digital behaviour and geolocation of the users in order to show them targeted discounts, promos or other kind of benefits.

Key activities

1. Naming: Kapp!, it needed to be a short but easy-to-remember word that works in English and Spanish with a sort sense of sophistication. In the end, the name is a mix of the concept of Capture + app.

2. Branding: After researching and identifying the ‘User Persona’ we wanted to create a brand that communicates freshness, dynamism, exclusivity but not luxurious. The logo symbolizes the seal of the community, taking as reference the old-cult monograms with a touch of a modern vibe.

3. UI/UX Design: Wireframes, Prototyping, Testing and more testing with users. That gave us the roadmap to create the stories to shape an app with a minimal, clean but energic style. Some functionalities were taken from the benchmarking research to minimize the learning curve of the user human.

4. Handover to the development team, testing, QA and launch of the beta version.

5. Landing page programming with HTML, CSS and JS.