The Glasshouses

New York as your glittering backdrop.

Client:
Mindset
New York City, USA
2018

Role

Art direction, UX/UI Designer and WordPress developer

Team

Creative director, account manager, senior web developer

Brief

Redesign the brand identity and uplift the website of The Glasshouses, a collection of modern event spaces designed to provide amplified and epic experiences for their guests. Including the biggest venue for events in Manhattan.

Key sills

Brand identity
Content structure design
SEO integration
Wireframing and Mockups (Sketch)
Prototyping (Invision)
User testing
QA
Multimedia design and development
WordPress development

Outcome

A brand with clear graphic and communication guidelines, and a concept that reflects the values of the company. Followed by an outstanding WordPress website that took the brand to the next level of sophistication in the industry of events in New York City. 3 months after, the bounce rate was reduced by 50%, session duration average increased from 45s to 2,45 minutes and web leads were increased by 15%.