Woops!

From a market shop in Bryant Park to a US nationwide brand of bakeries.

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Client:
DEBRAIN
New York City, USA
2018-2019
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Brief

“Enjoying the sweeter side of life” is the brand concept. Under that premise, redesign the e-commerce website to improve the ~~user~~ human experience and therefore increase online sales. Additionally, create a whole range of graphics that support the digital marketing campaigns.

Role

Multimedia Specialist

Team

DEBRAIN Team: Creative director, Art director, account manager, community manager, copywriter, web development team.

Key skills

Branding
Journey maps
Content structure
Wireframing and mockups
Prototyping
Animation and video
User testing
A/B testing
Ads design
E-commerce
Digital marketing
Multimedia Design and development

Outcome

A full range of digital artifacts in 2 years of the project such as landing pages, emails, banners, social media posts, video, media ads and even an animated billboard displayed in Times Square. The use of A/B testing let us identify the best practices of email and optimize ads and website to increase the conversion rate.

Disclaimer: Copy, videos and most of the photographs were provided by the client.